• Herbert Euler offers more than 20-years’ in-depth experience in all areas of traditional PR work in the airline and tourism industry. He also has wide-ranging expertise as regards strategic and operational communi-
    cations support and implementation. Other comprehensive skills include setting up and expanding a press office, as well as in spear-heading a communications team. These fundamental competencies were gained while working for Lufthansa and TUI.

    Herbert Euler, born 1953, did a business studies degree in the 1970s at the University of Applied Sciences in Heilbronn, focusing on tourism management. Afterwards he started his career in tourism marketing at the Irish Tourist Board in Frankfurt.

    In 1987, he changed to the airline industry and to corporate communications. Herbert Euler set up communications departments for such renowned companies as LSG Lufthansa Service, Condor, Hapag-Lloyd Express (HLX) and TUIfly and managed the operational side of the businesses.
    Some of his focuses included business PR, media management of product, brand and relevant airline and tourism topics, drawing up concepts for internal media, corporate publishing projects (in-flight magazines), events, as well as communications support for executives and top management, particularly where change processes were concerned.

    Herbert Euler

    Herbert Euler played an important role in setting up the airline low-cost airline HLX and successfully organising the associated media work, as well as the PR work for the later merger with Hapagfly to form today’s TUIfly. In January 2011, Herbert Euler went freelance with his own communications consultancy, specialising on the airline and tourism industry.